Why Did Starbucks' Web3 Project Fail? | First Mover Clips  

Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022.

https://www.youtube.com/watch?v=2_96EXV0xrc