Orion Protocol solves some of the largest issues in DeFi by aggregating the liquidity of the entire crypto market into one decentralized platform - pulling from every major centralized exchange, decentralized exchange, and swapping pool.

Building on the most advanced liquidity aggregator ever developed, Orion’s stack of solutions address critical issues faced by businesses and consumers in the space: whether traders, exchanges, blockchains or crypto projects.

In this content series, we’ll be explaining each of our DeFi solutions in more detail: from their respective audiences and the problems they solve, through to how they work and their token utility.

ORION ENTERPRISE TRADE WIDGET
THE PROBLEM: Even non-crypto companies see that blockchain is the future. The issue is the friction caused when getting a project’s token to enterprise companies in order to pay for the project’s services.

When a non-crypto client wants to use a crypto project's services, it must pay with utility tokens. To do so, the company must buy utility tokens for cash, set up an exchange account, deposit bought crypto, purchase utility tokens on an exchange, withdraw tokens to a wallet, and then finally send tokens to the crypto company for payment. This high-friction system deters prospective clients from using crypto projects, causing a loss of business and slowing adoption.

The current alternative is for crypto projects to use a reserve, selling tokens directly from their website to non-crypto clients. This would ease friction for the non-crypto company, but would lead to the token price having no additional demand on the market: resulting in unfavorable market sentiment due to a lack of consideration for early supporters. In this scenario, the crypto project could go on exchanges to buy back tokens and replenish their reserve. However, this creates the need for a dedicated treasury management team, causing increased inefficiency, higher costs, and more employees on payroll.

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https://blog.orionprotocol.io/oewexplained