This time, big names such as billionaire investor Paul Tudor Jones and insurance giant MassMutual have invested heavily, while even former naysayers like JP Morgan now say that bitcoin could have a bright future. This all helps to increase trust in the cryptocurrency and indicates that it is becoming more mainstream.

Bitcoin has also been backed by a few large consumer-facing payment names. PayPal now allows customers to buy, hold and sell bitcoin directly from their PayPal accounts. Rival digital payment firm Square reported in November that more of its Cash App users are buying the digital currency, and buying more on average than before. The number of vendors accepting bitcoin as a form of payment is growing rapidly

?A Bitcoin ad has appeared on the cover of Apple Daily, a popular Hong Kong-based newspaper. In the ad, the phrase “Bitcoin will never ditch you” is written in English, and this is accompanied by “Banks, you’re not ditching me today - I’m ditching you.” in Cantonese.

The front-page ad doesn’t seem to be promoting anything other than advocating Bitcoin. However, there is a single mention of Genesis Block, a crypto firm based in Hong Kong. Apple Daily is one of the largest tabloids in the city, and has seen its popularity surge since the protests started.
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